Wine Label Design
Looking through Portfolio Center’s last quarter wine label designs, I started researching effective label designs. I found an old Business Monthly Article,
Wine Label Design: What Makes a Successful Label by Lance Cutler. He states that a wine label’s job of telling a story and creating memories is a huge task that requires much though and dedication.
He explains that wine labels have a sense of place and time and tradition. In the beginning, most labels were austere, somewhat stuffy rectangular one- or two-color designs featuring illustrations of chateaus and bold declarations of the names of the wineries. Now, wine labels burst from the shelves with bold colors and torn, warped shapes often peering through the bottle itself. They are festooned with colorful animals, layered with screens and hidden motifs. They are a printer’s history of fonts.
“Wine packaging has morphed into the territory of custom glass, designer capsules and V-caps, but nothing is as important to a brand’s identity as its label. That’s because, as consumers, we can’t help but link our feelings about what is in the bottle to what is on the bottle. In today’s highly competitive world market, the wine label (and the entire bottle package) is more crucial than ever.”
As an avid low-budget connoisseur, I can absolutely support this statement. When you’re picking a new wine within the same price range, style and alluring colors definately catch the consumer’s eye and set the bottle apart. I think Little Black Dress, Mad Housewife, Seven Deadly Zins, Tall Horse and Marilyn Monroe wines are great examples of companies that have clever packaging and design down. The power of colorful and off-the-wall product design is greater than most consumers realize.
